Case Studies

As a business owner or the director of a not-for-profit, you constantly must decide how your organization will benefit from any purchase you consider making. If you sell a product or service, you need to tell potential customers how you can help them. A Case Study does just that.

An extended testimonial that is structured like a news article, a Case Study answers the Why and How of the classic Who, What, When, Where, Why, and How questions. Why should a customer purchase what you offer? How have previous customers benefited from it? The before-and-after picture painted in a Case Study provides the answers.

HarpWorks is happy to announce the addition Case Studies to its business writing services. Click here for a sample. When the Bangor Region Leadership Institute (BRLI) wanted to tell potential not-for-profit partners what BRLI could do for them, HarpWorks told the story through a Case Study. HarpWorks interviewed Dennis Marble, Executive Director of Bangor Area Homeless Shelter, about the Shelter’s 2009-2010 partnership with BRLI, and provided the resulting text to BRLI’s Steering Committee. They, in turn, will use it on their website, in mailings to potential not-for-profit partners, in fundraising – however they think the story of BRLI’s year-long involvement with the Shelter will demonstrate the talents BRLI has to offer.

To learn how a Case Study might help your business or organization spread the word about your products or services, contact HarpWorks and start the conversation.

Look for HarpWorks Writing Services on Facebook and Twitter.

HarpWorks Writing Services  P.O. Box 173   Bangor, ME  04402-0173

© 2013 HarpWorks Writing Services.  All rights reserved.


One Response to Case Studies

  1. Pingback: New from HarpWorks: Case Studies |